Why Do Consumers Pattern Their Behaviour After That of Others

question 51

Essay

Why do consumers pattern their behaviour after that of others? What types of social influence affect the likelihood of conformity?

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Definitions:

Stressful Situations

Circumstances or events that cause a state of strain or tension, often triggering the body’s response to perceived threats or challenges.

Control

In experimental research, the standard to which comparisons are made by maintaining constant factors aside from the variable being tested.

Success

The achievement of set goals or objectives, often recognized by positive outcomes.

Confidence

A belief or trust in one's abilities, qualities, or judgment, often seen as a foundational psychological trait influencing behavior and mental health.