Rather Than Using a Self-Designating Method to Find Opinion Leaders

question 98

Multiple Choice

Rather than using a self-designating method to find opinion leaders, one company selected certain group members and asked their opinions on who were the leaders. This method involved using:

• A) key informants.
• B) the ripple effect.
• C) sociometrics.
• D) two degrees of separation.

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Definitions:

Dental Disease

A range of conditions that affect the health of the teeth and gums, including cavities, gum disease, and oral cancer.

Correlation Coefficient

A measure of correlation that ranges in value from –1.00 to +1.00.

Meta-Analysis

A set of techniques for combining data from a number of related studies to determine the explanatory strength of a particular independent variable.

Bayesian Statistic

A statistical method that applies probability to statistical problems, focusing on the degree of belief (or subjective probability) as the basis for making statistical inferences.