Offsetters, a Vancouver-Based Carbon Offsetting Company, Employed a Number of Novel

question 57

Multiple Choice

Offsetters, a Vancouver-based carbon offsetting company, employed a number of novel attention-getting techniques to raise awareness for their brand. For example, they stationed a lifeguard in the middle of an urban area of Vancouver to remind consumers about the dangers of global warming. This is an example of:

• A) the wisdom of crowds.
• B) stealth marketing.
• C) guerrilla marketing.
• D) reference group influence.

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Definitions:

Third-Party Tender Delivery Contract

An agreement involving three parties where one party undertakes to deliver goods or services on behalf of another to a third party.

Good Title

Good title refers to the legal right to own and sell property because it is free from any liens or claims against it.

UCC

United States commercial ventures are directed by the broad legal standards set within the Uniform Commercial Code.

Shipment Contract

A type of contract specifying that the seller is obligated to send the goods to the buyer, but the risk of loss passes to the buyer when the goods are duly delivered to the carrier.