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What Is WOM? How Effective Is It in Influencing Consumers

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What is WOM? How effective is it in influencing consumers?


Definitions:

Percent Change

The proportionate change in a value over time, represented as a percentage, to indicate increase or decrease.

Initial Value

The starting value or condition from which progress or decay is measured.

Subdivision

The act of dividing something, such as land or an organization, into smaller parts or sections.

Two-Bedroom Homes

Residences featuring two bedrooms along with other living spaces such as a living room, kitchen, and bathroom, catering to small families or roommates.

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