Two Dimensions of Emotional States Determine If a Shopper Will

question 66

Multiple Choice

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:

• A) pleasure and pain.
• B) avoidance and satisfaction.
• C) deal making and arousal.
• D) pleasure and arousal.

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Definitions:

Innate

Inborn or natural traits, abilities, or qualities not influenced by external factors or learned through experience.

Dormant

A state of inactivity or rest, where something is temporarily not active or in use but has the potential to become active again.

Organismic Valuing Process

A concept in humanistic psychology which suggests that individuals intrinsically know what is good and beneficial for their personal growth and development, guiding their actions and decisions.

Actualizing Tendency

An innate drive in living organisms towards growth, fulfillment of potential, and the realization of their inherent capabilities, as outlined in humanistic psychology.