What Is the Primary Purpose of a Point-Of-Purchase Stimulus

question 69

Multiple Choice

What is the primary purpose of a point-of-purchase stimulus?

• A) to change the atmospherics of a store
• B) to put a product into the customers' evoked set
• C) to increase the sense of "fun" that customers can experience while shopping
• D) to increase the likelihood of impulse buying

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Definitions:

Marginal Cost

Refers to the increase in total production cost that comes from making or producing one additional unit.

Increased By

A mathematical operation indicating that a certain value should be added to another value, resulting in a larger amount.

Percent

A way to express a number as a fraction of 100, symbolized by the "%" sign.

Result

The final outcome or answer obtained from a calculation or experiment.