According to the Expectancy Disconfirmation Model, a Product That Is

question 35

Multiple Choice

According to the expectancy disconfirmation model, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is high. This is true, however, only if the expectation falls outside of the zone of:

• A) accommodation.
• B) alteration.
• C) abandonment.
• D) attachment.

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Definitions:

After-Tax Cost

The expense of an expenditure or investment after accounting for the effects of taxes.

Operating Lease

A lease agreement allowing a company to use an asset without ownership, often with shorter terms compared to a finance lease.

Lessor

A lessor is an entity that leases an asset to another party, known as the lessee, typically under a lease agreement.

Insurance

Insurance is a financial product that provides protection against potential future losses or damages in exchange for a premium payment.