Ariel Is Looking Over the Used Cars on the Lot

question 94

Multiple Choice

Ariel is looking over the used cars on the lot. He gives high marks to a car which has a rebuilt engine. In his mind that outweighs or "makes up for" relatively lower marks he gave on its fenders and interior appearance. He is using which decision rule?

• A) prototypicality
• B) balance
• C) compensatory
• D) elimination-by-aspects

---

Definitions:

Competitive Pricing

A pricing strategy where a company sets its product or service prices based on the prices of competitors, aiming to provide more value to customers.

Odd Pricing

Pricing method using uneven amounts, which sometimes appear smaller than they really are to consumers.

Penetration Pricing

A pricing strategy where a product is set at a low initial price to quickly gain market share by enticing customers away from competitors.

Breakeven Analysis

is a financial calculation that determines the point at which revenue gained equals the costs associated with receiving that revenue, indicating no net gain or loss.