A Customer Searching for an SUV Is Trying to Decide

question 108

Essay

A customer searching for an SUV is trying to decide what to buy. She decides to limit her options by using the following strategy. First, the car must be a Honda or a Toyota because the customer believes that they have the highest quality. Second, the vehicle cannot cost more than $30 000 or get less than 9 litres per 100 km. Third, the remaining vehicles' interiors, comfort, and instrument placing will be judged by giving each a score and summing them. The SUVs that are left, with the highest summed score, will be selected for an intensive test drive. What type of decision rules was this customer proposing to use?

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Definitions:

Pharmacotherapeutics

The study of how drugs are used to treat disease; also called clinical pharmacology.

Pharmacodynamics

The study of what drugs do to the body: the mechanism of action, or how they work to produce a therapeutic effect.

Mineral Source

A naturally occurring substance from which minerals can be extracted or obtained for various uses.

Potassium Chloride

A chemical compound often used as a medication or dietary supplement to treat or prevent low levels of potassium in the blood.