Rachael Would Like to Shop Around Comprehensively for Her Car

question 44

Multiple Choice

Rachael would like to shop around comprehensively for her car insurance this year. However she is overwhelmed at work, so instead of searching more extensively she simply does a quick check on three well-known options and chooses one. According to Herbert Simon, this is known as a ________ solution.

• A) maximized
• B) rational
• C) satisficing
• D) general search

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Definitions:

Associative Strength

The measure of the relationship between a conditioned stimulus and an unconditioned stimulus, indicating how strongly two stimuli are linked in an individual's mind.

Maximum Conditioning

The point at which a conditioned response reaches its highest level of strength or efficiency through the learning process.

Blocking

The prevention of the acquisition of a conditioned response (CR) to a second conditioned stimulus (CS2) when two stimuli are paired with an unconditioned stimulus (UCS) and conditioning has already occurred to the first stimulus (CS1).

Conditioned Stimulus

A stimulus that was once neutral but, upon being paired with an unconditioned stimulus, begins to elicit a conditioned response.