Examlex
The dimensions or qualities a consumer uses when judging the merits of competing purchase options are called:
Ingroup Bias
The tendency to favor and extend loyalty to members of one's own group over others, leading to prejudice and discrimination.
Prejudice
A preconceived opinion or bias, often negative, towards people, groups, or subjects without factual justification or knowledge.
Catharsis
A psychological concept that suggests expressing or experiencing strong emotions can lead to a state of psychological relief or liberation.
Aggression
Aggression is behavior aimed at causing harm or pain to others, which can be physical or verbal.
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