The Basic Idea Behind the Long Tail Is That

question 64

Multiple Choice

The basic idea behind the long tail is that:

• A) marketers should pay more attention to its top 20% of customers.
• B) marketers no longer need to rely on big hit items to make a profit.
• C) only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
• D) consumers' evoked sets are becoming eroded because of too much choice.