Examlex
What is a non-compensatory rule? Describe the different types of non-compensatory rules used in purchase decision making.
Concept Test
A research technique used to evaluate consumer response to a product idea before it is marketed, by presenting the concept in a detailed, simulated market scenario.
Marketing Professionals
Individuals who specialize in the study, design, and management of marketing processes and strategies.
Potential Product
A concept in marketing that refers to all the possible enhancements and improvements that a product might undergo to meet future needs or untapped market segments.
Market Testing
The process of evaluating the viability of a new product or service through controlled customer exposure, gathering feedback before a full-scale launch.
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