What Is a Major Distinction Between Customers Who Purchase a Product

question 65

Multiple Choice

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

• A) the customer's degree of risk aversion
• B) the degree to which the customer seeks out hedonic attributes
• C) whether the customer is a repeat purchaser
• D) whether the customer holds a very strong or weak positive attitude toward the product

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Definitions:

International Trade

The trading of products, services, and money across the borders or territories of different countries.

Merchandise Exporting

The act of sending goods produced in one country to be sold in another country.

GATT

The General Agreement on Tariffs and Trade, an international trade treaty designed to boost economic recovery after World War II by reducing or eliminating trade barriers such as tariffs and quotas.

International Trade

The exchange of goods and services between countries.