Jason Wanted to Finely Tune the Company's Message to Suit

question 115

Multiple Choice

Jason wanted to finely tune the company's message to suit various small groups of consumers. He was looking to:

• A) micro-market.
• B) narrowcast.
• C) co-creation.
• D) mini-market.

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Definitions:

Organizational Effectiveness

The degree to which an organization achieves its goals and objectives through the efficient use of resources.

Span of Control

The number of subordinates a manager or supervisor can effectively manage and control.

Administrative Costs

Expenses associated with daily operations of managing a business or organization, including office supplies, salaries of non-production staff, and utilities.

Customer Classification Departments

Divisions within a company that segment customers based on various criteria to tailor marketing and service delivery.