Roy Saw the Point-Of-Sale Sample of Cork Flooring at the Building

question 110

Multiple Choice

Roy saw the point-of-sale sample of cork flooring at the building supply company. When he got home he went on the Internet to find out more about the product. This is an example of:

• A) first-order response.
• B) second-order response.
• C) transaction response.
• D) source credibility.

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Definitions:

Elaborative Rehearsal

Association of new information with already stored knowledge and analysis of the new information to make it memorable.

Maintenance Rehearsal

A cognitive process involving the repetition of information to keep it within working memory or to store it in short-term and eventually long-term memory.

Long-term Potentiation

A process involving the strengthening of synapses based on recent patterns of activity, which plays a key role in the formation of memories.

Associating New Items

The cognitive process of linking new information with existing knowledge.