Comparative Advertising Runs the Risk of Lowering Believability and Stirring

question 2

Multiple Choice

Comparative advertising runs the risk of lowering believability and stirring up ________ whereby the consumer may doubt the credibility of a biased presentation.

• A) knowledge bias
• B) refutational arguments
• C) source derogation
• D) source bias

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Definitions:

Premature Judgments

The formation of opinions or decisions based on insufficient or incomplete information.

Objective Criteria

Objective criteria are quantifiable, measurable standards used to assess or evaluate performance, outcomes, or decisions without personal bias or subjectivity.

Integrative Agreements

Solutions in negotiations that involve creative problem-solving to achieve outcomes that are beneficial for all parties involved, often leading to a win-win situation.

Fundamental Disagreement

A deep and basic difference in opinions, beliefs, or values between individuals or groups.