Verbal Elements of an Ad (Or Ad Copy) Are More

question 16

Multiple Choice

Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:

• A) coordinated.
• B) framed.
• C) matched.
• D) bonded.

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Definitions:

Economic Stimulus Package

A set of economic measures put forth by a government to stimulate a floundering economy and promote growth.

Budget Line

A graphical representation of all possible combinations of two goods that a consumer can purchase at given prices within his or her income.

Indifference Map

A graphical representation of combinations of goods between which a consumer is indifferent, showing preferences and trade-offs.

Budget Constraint

A representation of all the combinations of goods and services that a consumer can afford given their income and the prices of goods.