The Tendency for Consumers to Like Things, Including Products, Simply

question 30

Multiple Choice

The tendency for consumers to like things, including products, simply because they are more familiar to them is called the:

• A) mere exposure effect.
• B) novelty wear-out effect.
• C) barrier-to-entry effect.
• D) preference consistency effect.

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Definitions:

Glia

Glia, or glial cells, are non-neuronal cells in the central nervous system that provide support and protection for neurons, playing a crucial role in brain function.

Resting Potential

The electrical potential of a neuron or muscle cell at rest, with the interior being negatively charged relative to the exterior.

Cell Body

The spherical part of a neuron that contains the nucleus and connects to the dendrites, which bring information to the neuron, and the axon, which sends information to other neurons.

Neuron

A specific type of cell responsible for conveying nerve signals; also known as a neuron.