In a Major Study of Factors That Determine If Commercials

question 58

True/False

In a major study of factors that determine if commercials would be persuasive, it was found that the single most important factor was whether the communication contained a message that stressed a unique benefit or product feature.

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Definitions:

Soviet Union

A socialist state that existed from 1922 to 1991, comprising Russia and several other republics, characterized by a one-party government and a centrally planned economy.

Federal Funding

Financial support provided by the federal government to support a wide range of services and projects, including education, transport, and healthcare.

Desegregation

The process of eliminating racial segregation, typically referring to the legal and social efforts to end the separation of different racial groups within a society.

National Defense Education Act

1958 law passed in reaction to America’s perceived inferiority in the space race; encouraged education in science and modern languages through student loans, university research grants, and aid to public schools.