Scott Found That the Use of a Tasteful, Sexually Provocative

question 6

Multiple Choice

Scott found that the use of a tasteful, sexually provocative picture in his magazine promotion got lots of attention, but sales of his product seemed unaffected. What was the most probable reason for Scott's problem?

• A) Readers liked the ad, but it attracted the wrong segment of shoppers.
• B) Both men and women were highly offended by the ad.
• C) The ad was so effective in drawing attention to the "sex appeal" that recall for the product was hindered.
• D) Scott was using sex to sell a product related to sex.

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Definitions:

Lower South

A region of the United States, historically defined as those states most dependent on plantations and slave labor before the Civil War, including states like Alabama, Georgia, Louisiana, and South Carolina.

Major Crop

A primary agricultural product that is widely grown and typically forms a significant part of a region's economy.

Slave Labor

Work done under force or threat, without proper remuneration or consent, by individuals considered as property.

Industrialization

The transformation from an agricultural-based economy to one dominated by industry and machine manufacturing, typically seen as a hallmark of economic development.