Recall of "Thinking" Ads Is Higher Than That for "Feeling

question 19

True/False

Recall of "thinking" ads is higher than that for "feeling" ads because conventional measures of advertising effectiveness (such as "day-after-recall tests") are oriented toward cognitive responses and do not adequately assess the cumulative effects of emotional ads.

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Definitions:

Oldowan Tool Tradition

The earliest known stone tool industry, characterized by simple tools like choppers used by hominins around 2.5 million years ago.

Cultural Explosion

A rapid expansion or flourishing of culture, particularly marked by significant developments in art, technology, and ideas.

Upper Paleolithic

The last phase of the Paleolithic age, featuring the most advanced stone tool technology and early art forms.

Acheulean Tool Tradition

A prehistoric technology associated with early humans, characterized by bifacially flaked hand axes and other tools.