Once a Marketing Message Is Received, the Consumer Begins to Process

question 70

Multiple Choice

Once a marketing message is received, the consumer begins to process it. Depending upon how personally involving the information is to the consumer, the consumer will follow one of two routes to persuasion, according to the:

• A) route-preference hypothesis (RPH).
• B) affect-cognate model (ACM).
• C) personal relevance hypothesis (PRH).
• D) elaboration likelihood model (ELM).

Understand the relationship between science, politics, and knowledge production.

Understand the genetic and environmental factors influencing development from conception onward.

Describe the processes by which cells differentiate, migrate, and organize into complex structures during embryonic development.

Explain the principles of genetic inheritance, including dominant and recessive alleles, codominance, and polygenic inheritance.

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Definitions:

Mass media

Media channels including TV, newspapers, and the web that are designed to communicate with wide audiences.

Mass media

Various forms of communication, such as television, newspapers, and the internet, that reach large audiences simultaneously.

Media convergence

The merging of different media channels, such as newspapers, television, and the internet, into a single, integrated communication platform.

Functionalist

A perspective in sociology that views society as a complex system whose parts work together to promote solidarity and stability.