According to the Elaboration Likelihood Model (ELM), the Primary Determinant

question 44

Multiple Choice

According to the elaboration likelihood model (ELM) , the primary determinant of which route a consumer will follow in processing a message depends upon the:

• A) personality of the consumer.
• B) personal relevance of the information.
• C) type of message.
• D) intelligibility of message.

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Definitions:

Diversity

The representation and inclusion of individuals from various backgrounds, beliefs, and cultures within a community or organization.

Employee Values

The set of values or principles that are important to employees and guide their behavior in the workplace.

Offensive Race-Related Comment

A derogatory or harmful remark directed at someone based on their race or ethnicity.

Legal Requirements

Mandatory obligations enforced by law that individuals or entities must comply with.