Careful Consideration of Message Content, Generation of Cognitive Responses to Ad

question 75

Multiple Choice

Careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive element are all typical of messages processed via the ________ route to persuasion.

• A) main avenue
• B) direct
• C) tertiary
• D) central

---

Definitions:

Birth Order

The order in which a child is born within a family, which is theorized to have an impact on their personality and psychological development.

Collectivist

A cultural orientation that emphasizes the group over individual goals and cohesion within social units.

Individualistic Cultural Differences

Variations in behaviors, traditions, and values that emphasize the importance of the individual over group allegiances across diverse cultures.

Success

The achievement of a goal, objective, or desired outcome, often associated with positive outcomes or the attainment of wealth, position, honors, or the like.