Unless the Consumer Already Has Considerable Information About a Product

question 107

True/False

Unless the consumer already has considerable information about a product, a credible source is not persuasive.

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Definitions:

Central

Principal or highly important; this term can relate to main functions, locations, or processes within various fields.

Tertiary

Pertaining to the third order, stage, level, or degree in a sequence.

Trait Theorists

Psychologists who study personality, focusing on the identification and measurement of consistent behavior patterns referred to as traits.

Biological

Pertaining to the processes and phenomena of living organisms or life itself.