Verbal Elements of an Ad (Or Ad Copy) Are More

question 16

Multiple Choice

Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:

• A) coordinated.
• B) framed.
• C) matched.
• D) bonded.

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Definitions:

Peer Approval

The positive acceptance or endorsement by one's social group or peers, often serving as a significant motivator for behavior.

Short-Term Mating

A mating strategy focused on seeking partners for brief romantic or sexual encounters rather than long-term committed relationships.

STDs

Sexually Transmitted Diseases; infections transmitted through sexual contact caused by bacteria, viruses, or parasites.

Resource Investment

The allocation of resources, such as time, money, and effort, towards activities that are expected to yield benefits.