In Research Studies, Recall Has Been Found to Be Higher

question 62

Multiple Choice

In research studies, recall has been found to be higher for "thinking" ads than for "feeling" ads. One reason for this finding is that:

• A) feelings are more private; subjects pretend not to recall them as well.
• B) tests that measure recall are more oriented toward recall of specific facts, or cognitive response.
• C) the type of people who agree to participate in research studies are more the "thinking" type than "feeling."
• D) such tests take into account the cumulative effects of learning from repeated exposures to an ad.

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Definitions:

Online Dating Sites

Platforms on the internet designed to facilitate romantic or sexual connections between individuals.

Communication

The process of conveying information, thoughts, or feelings between individuals or groups through spoken words, written text, or other mediums.

Meeting Coordination

The process of organizing and managing meetings, including scheduling, setting agendas, and ensuring the participation and collaboration of attendees.

Attraction

The action or power of evoking interest, pleasure, or liking for someone or something.