According to the Elaboration Likelihood Model (ELM), the Primary Determinant

question 44

Multiple Choice

According to the elaboration likelihood model (ELM) , the primary determinant of which route a consumer will follow in processing a message depends upon the:

• A) personality of the consumer.
• B) personal relevance of the information.
• C) type of message.
• D) intelligibility of message.

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Definitions:

Paid-in Capital

The amount of money that a company has received from shareholders in exchange for shares of stock, beyond the par value of the shares.

Retained Earnings

The portion of a company's profits that is kept or retained and not paid out as dividends to shareholders, often used for reinvestment in the business or to pay off debt.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often with fixed dividends.

Common Stock

A type of equity security that represents ownership in a corporation, entitling the holder to dividends and, in many cases, voting rights.