Explain and Illustrate the Concept of Post-Purchase Dissonance with an Example

question 108

Essay

Explain and illustrate the concept of post-purchase dissonance with an example.

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Definitions:

Duress

A situation in which someone performs an act as a result of violence, threat, or other pressure against the person.

Fraud

The intentional deception or misrepresentation made by one party to gain an unfair advantage or harm another party.

Innocently Misrepresented

A situation where a false statement is made without knowledge of its falseness, usually without intent to deceive, but leading another to enter into a contract.

Full-blooded Pomeranian

A dog that is purely of the Pomeranian breed, without any mixed lineage.