Ben Wanted to Use the Fishbein Model to Measure Attitudes

question 121

Multiple Choice

Ben wanted to use the Fishbein model to measure attitudes toward a professional hockey team. What would Ben have to do first to use this model?

• A) Determine what salient beliefs people had toward professional hockey teams.
• B) Determine the important attributes that would pertain to a professional hockey team.
• C) Determine first what attitudes customers had toward the professional hockey team.
• D) Determine whether some fans were more loyal than others.

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Definitions:

Mills

In the context of property tax, a mill represents one-tenth of one cent. This unit of currency is often used in tax assessments and signifies the amount of tax payable per dollar of the assessed value of a property.

Gross Income

The total income earned by an individual or a business before any deductions or taxes are taken.

Royalties

A payment made to a patent owner, author, or composer for each sale or use of their work.

Tax Proration

The division of property taxes, insurance premiums, or other charges in proportion to time or use.