When the Marketer Communicates Information About What People Commonly Do

question 38

Multiple Choice

When the marketer communicates information about what people commonly do, a(n) ________ is being communicated.

• A) descriptive norm
• B) affiliation goal
• C) injunctive norm
• D) implicit expectation

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Definitions:

Quantity

The property that describes the amount or number of material or immaterial things.

Subcontrary

In logic, propositions that cannot both be false but can both be true, used in the context of categorical logic.

Movie Stars

Celebrities renowned for their performances in films, often recognized for their influence in the entertainment industry.

Good Actors

Individuals skilled in portraying characters in film, theater, or television, conveying emotions and stories convincingly.