When Consumers Change Their Behaviour or Form Attitudes Intended to Increase

question 80

Multiple Choice

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

• A) internalization.
• B) identification.
• C) socialization.
• D) compliance.

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Definitions:

Decision-making Process

The series of steps or actions taken to make choices or judgments among alternative courses of action.

Society

A community of people living together in a more or less ordered community, or the aggregate of people living together in a more or less ordered community.

Unlimited Liability

A business obligation where owners are personally responsible for all of a company's debts.

Corporate Form

The legal structure of a business recognized as a separate entity from its owners, providing limited liability.