Explain and Illustrate the Concept of Post-Purchase Dissonance with an Example

question 108

Essay

Explain and illustrate the concept of post-purchase dissonance with an example.

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Definitions:

Roles

The behaviors, obligations, and privileges attached to a social position or status within society.

Cultural Expectations

The societal norms or standards that dictate how individuals should behave within their culture.

Socialization

The lifelong process by which individuals learn and internalize the values, beliefs, norms, and social skills necessary to participate within their society.

Family

A primary group of people—usually related by ancestry, marriage, or adoption—who form a cooperative economic unit to care for any offspring (and each other) and who are committed to maintaining the group over time.