When the Marketer Communicates Information About What People Commonly Do

question 38

Multiple Choice

When the marketer communicates information about what people commonly do, a(n) ________ is being communicated.

• A) descriptive norm
• B) affiliation goal
• C) injunctive norm
• D) implicit expectation

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Definitions:

Lens of the Eye

A transparent structure in the eye that focuses light onto the retina, enabling vision.

Lens of a Camera

The part of a camera that focuses light rays so that they form a real image on the digital sensor or film.

Culture

Culture refers to the inherited ideas, beliefs, values, and knowledge, which constitute the shared bases of social action.

Perception

The process by which sensory information is organized, interpreted, and consciously experienced.