Examlex
When the marketer communicates information about what others believe the consumer should do, a(n) ________ is being communicated.
Standards
Established benchmarks or norms specifying the expected levels of quality, performance, or compliance.
Quality Costs
Represents the expenses associated with preventing, detecting, and correcting defective work in products or services.
Defect Rate
A measure of the frequency at which errors or flaws occur in a manufacturing process or a product.
Quality Performance
The degree to which a product or service meets customer expectations and industry standards.
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