Could Trait Theory Be Used as a Basis for Market

question 16

Essay

Could trait theory be used as a basis for market segmentation? Explain why or why not, using two traits to illustrate support for your position.

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Definitions:

Net Sales

The net sales of a company, which are calculated by deducting returns, allowances for damaged or missing items, and discounts from total sales.

Credit Sale

A transaction where goods or services are provided to a customer with an agreement to pay at a later date.

Gross Profit

The difference between revenue and the cost of goods sold, representing the profit a company makes after deducting the costs associated with making and selling its products or services.

Sales Discounts

Reductions granted on the selling price of goods or services to encourage prompt payment by the customer.