Consumers Who Possess a High Need for Cognition

question 30

Multiple Choice

Consumers who possess a high need for cognition:

• A) find it hard to manage complex decisions on a daily basis.
• B) prefer to take shortcuts and rely on peripheral product information.
• C) purchase more products related to science and technology than their counterparts.
• D) enjoy thinking extensively about potential product purchases.

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Definitions:

Alzheimer's Disease

A progressive neurodegenerative disorder that causes memory loss and cognitive decline due to the death of brain cells.

Leading Cause

The primary or most significant reason behind an event, condition, or outcome.

2001

2001 is a year that is often noted for significant events globally, such as the September 11 terrorist attacks in the United States, which had profound impacts worldwide.

Social Causes

Underlying issues or factors in society that lead to phenomena or problems affecting individuals or groups.