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What Are Values? Why Are Values of Interest to Marketers

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What are values? Why are values of interest to marketers?


Definitions:

Real GDP

Real Gross Domestic Product (Real GDP) measures the value of all finished goods and services produced within a country's borders in a specific period, adjusted for inflation.

GDP

The total value of all produced goods and services within a country over a particular time period is what Gross Domestic Product (GDP) measures.

GDP Deflator

A measure of the level of prices of all new, domestically produced, final goods and services in an economy in a year, intended to adjust the nominal GDP to reflect changes in price levels.

National Income

The total value of all goods and services produced by a country's economy over a specific period, often used as a measure of economic health.

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