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In a Study of a Beer Advertisement, Two Executions Were

question 85

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In a study of a beer advertisement, two executions were prepared, one in masculine terms and the other in feminine terms. What kind of people preferred this execution of the ad: "Brewed with tender care, X Beer is a full-bodied beer that goes down smooth and gentle."


Definitions:

Dura Mater

The outermost and toughest layer of the three membranes (meninges) that cover the brain and spinal cord.

Anesthesia

Anesthesia refers to a range of procedures that are used to prevent pain during surgery, which can be either local, regional, or general.

Ventral Root

The part of a spinal nerve that emerges from the anterior portion of the spinal cord, carrying motor neurons to the body's muscles.

Sensory Fibers

Nerve fibers that transmit sensory information from the peripheral sense organs to the central nervous system.

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