Which of the Following Is an Example of Marketers Using

question 44

Multiple Choice

Which of the following is an example of marketers using positive affect to highlight product benefits?

• A) Samsung showcases functional benefits of their new phone and the fact their rival, the iPhone, does not have these features.
• B) A political campaign advertisement conveys that the right thing to do is not vote for the other candidate.
• C) Gambling ads show the side effects of excessive gambling.
• D) An ad for headache relief medication depicts a satisfied user of its product enjoying his or her child's first music recital.

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Definitions:

Real Estate Agent

A certified individual who acts on behalf of sellers or buyers in property sales.

Agency By Necessity

A situation where an agent is granted emergency powers to act on behalf of another without their consent, due to unforeseen circumstances.

Principal

In law and finance, the individual or entity who authorizes another to act on their behalf; in bonds, it refers to the original amount of money borrowed or invested, excluding any interest.

Signature Line

A line on a document where an individual is expected to sign, indicating agreement or acknowledgment of the contents of the document.