When Consumers Are Intent on Doing What They Can to Satisfy

question 30

Multiple Choice

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

• A) involvement.
• B) motivation.
• C) attribution.
• D) participation.

---

Definitions:

Fraud, Deception

Intentional acts of dishonesty carried out to gain unfair or unlawful advantage.

Lack of Commitment

A situation where individuals or groups show a reluctance to dedicate effort or resources towards a particular goal or task.

Competitive Business

A company that successfully maintains or improves its position in the market by offering superior products, services, or value propositions compared to its rivals.

Requirements

Specified necessities or conditions that must be met or complied with.