If a Marketer Wants to Increase Involvement from Their Consumers

question 121

Multiple Choice

If a marketer wants to increase involvement from their consumers, one of the best ways is to actually get them involved in the information process. One way of doing this is through:

• A) sentiment analysis.
• B) crowdsourcing.
• C) opinion mining.
• D) novel stimuli.

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Definitions:

Performance

The act or process of carrying out a task or function, often measured against known standards of accuracy, completeness, cost, and speed.

Corrective

Intended to rectify or improve something by eliminating errors or defects.

Fournies' Studies

Refers to research or analyses conducted by Fred Fournies or related to his work, typically in the fields of management or organizational behavior. If no relevant work by Fournies fits the context, this would be considered NO.

Appraisal Interviews

Formal discussions between an employee and supervisor focusing on performance evaluation and future goals.