Why Do Companies Use the Masked Branding Strategy

question 55

Multiple Choice

Why do companies use the masked branding strategy?

• A) to create discernible brand extensions
• B) to confuse customers into buying their product instead of buying their competitor's product
• C) to deliberately hide a product's true origin
• D) to facilitate a penetration-pricing strategy

---

Definitions:

Zero-Sum Game

A situation in economic theory where one participant's gains result entirely from another participant's equivalent losses.

Exploitation

The act of using someone or something unfairly for one's own advantage, often without proper compensation.

Barter

The direct exchange of goods or services for other goods or services without the use of money.

Benevolence

The quality of being well-meaning and kindly; a desire to help others.