Why Do Companies Use the Masked Branding Strategy

question 55

Multiple Choice

Why do companies use the masked branding strategy?

• A) to create discernible brand extensions
• B) to confuse customers into buying their product instead of buying their competitor's product
• C) to deliberately hide a product's true origin
• D) to facilitate a penetration-pricing strategy

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Definitions:

Advisor

An expert who provides advice or guidance in specific areas, such as financial, educational, or technical matters.

Disruptive Acts

Behaviors or actions that interrupt normal business operations or disturb the workplace environment.

Persuading

The act of convincing others to adopt a particular viewpoint or to undertake a specific course of action through logical, emotional, or contextual arguments.

Encouraging

Offering support, confidence, or hope to someone, often aimed at motivating or boosting morale.