Frequency Marketing Reinforces the Behaviour of Regular Purchasers by Giving

question 76

Multiple Choice

Frequency marketing reinforces the behaviour of regular purchasers by giving them prizes:

• A) with values that increase along with the amount purchased.
• B) once they have reached the right frequency of purchase.
• C) on a variable ratio of reinforcement.
• D) with a fixed-interval reinforcement.

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Definitions:

Nth Partial Sum

The sum of the first 'n' terms in a sequence, used in series calculations.

Geometric Sequence

A sequence in which each number following the first is generated by multiplying the former number by a fixed, nonzero factor, this factor is identified as the common ratio.

Partial Sum

The sum of a portion of a sequence of terms, or a method of summing certain numbers by grouping.

N Th

Referring to an unspecified member of a series or set.