The Two Basic Measures of Advertising Impact Used in the Industry

question 58

Multiple Choice

The two basic measures of advertising impact used in the industry are:

• A) power and persuasiveness.
• B) readership and remembrance.
• C) recognition and recall.
• D) reliability and recall.

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Definitions:

Source Credibility

The level of trustworthiness, expertise, and believability that consumers perceive in a source of information.

Feedback Assertion

A communication technique used by salespeople to affirm or refute information received from a client, enhancing understanding and engagement.

KISS

A memory device standing for Keep It Simple, Salesperson.

Proof Statements

Declarations or assertions provided as evidence to support or validate a claim or argument.