Examlex
What is a differential threshold? Give an example of why this is relevant to marketers.
Experimental
Referring to a method of investigation in the sciences and social sciences in which variables are manipulated to observe and measure effects on a particular outcome.
Natural
Pertaining to or derived from the physical world and the processes in it.
Experimenter Bias
The influence of the researcher's expectations or personal beliefs on the outcomes of an experiment.
Subject Bias
A tendency for participants in research to respond or behave in a certain way because they are aware they are being studied.
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