The Process That Marketers Follow to Develop Distinctive Images or Clearly

question 121

Multiple Choice

The process that marketers follow to develop distinctive images or clearly defined "brand personalities" to distinguish them from competitors is known as:

• A) segmentation.
• B) marketing mix.
• C) product icons.
• D) positioning.

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Definitions:

Desirable Behavior

Actions or conduct that are viewed positively and encouraged within a particular social or organizational culture.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Learning Through Association

The process of acquiring knowledge or behavior by linking two concepts or experiences together.

Positive Reinforcers

Stimuli that, when presented after a behavior, increase the likelihood of that behavior occurring in the future.