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A Billboard Is Positioned Correctly Beside a Busy Highway

question 58

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A billboard is positioned correctly beside a busy highway. However, the merchant who purchased the billboard is complaining that no response is being generated by his advertising message. Upon closer inspection, the billboard company determines that the typeface used is too small to be effectively read by a motorist going 100+ km/h on the highway. Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?


Definitions:

Research Question

A clear, focused, concise, and answerable question that drives a research project.

Readability Score

A numerical value assigned to a piece of text indicating how easy it is to read and understand, often determined by factors like sentence length and word complexity.

Pretest

An initial test administered before the start of training or instruction to assess the current knowledge or skills of the participants.

Research Question

A question that outlines the problem or issue that the research aims to address.

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